Clipper was established in 1984 by Mike and Lorraine Brehme who only had two chests of Assam tea. Such quality teas were not widely available at the time and were a massive success.
1994 saw the launching its first Fairtrade tea upon becoming getting involved with the Fairtrade Foundation. As Mike Brehme stated:
"I was in tea already, and I realised there was child labour involved and I thought, 'That's no way to make a living.'"
Clipper has been innovative, too.
In the last few years it has introduced organic tea, coffee, white tea, Rooibos and the Japanese-style sencha.
All that they do is in conjunction with company's principles as: "Always a pure, natural product - there isn't a single artificial ingredient in any of the products."
Another key principle is taste. The company cites all its products as natural, fair and delicious.