What is the Fairtrade Mark?
The Fairtrade Mark is an independent consumer label awarded in the UK by the Fairtrade Foundation. It is a guarantee that the product fulfils Fairtrade criteria.
How come certain products claim to be fairtrade, however, they do not carry the Mark?
The Fairtrade Mark is available to products which have internationally-agreed Fairtrade criteria associated with them, which have been developed by the Fairtrade Labelling Organisation (FLO). The majority of certifiable products are food products, with cotton having been added recently.
Why can't the Fairtrade Mark be put on all products?
The Fairtrade Mark can only be put on products for which there are internationally agreed criteria. The product list to which the Mark can be awarded is growing; however, there are numerous products (particularly in the non-food categories) for which criteria have yet to be developed.
What is the international Fairtrade organisation called?
Fairtrade Labelling Organisations International (FLO) is the international organisation responsible for establishing and maintaining Fairtrade standards which apply to producers and trading relationships.
20 national labelling initiatives own FLO, which covers 22 countries and producer networks representing certified producer organisations across Africa, Asian, the Caribbean and Latin America.
FLO is the organisation that sets the standards, working with producers to assist them in meeting the standards. Another organisation, a separate international certification company ( FLO-Cert ), frequently inspects and certifies producers against these standards. FLO-Cert also audits the flow of goods between producers and importers in countries where the International Fairtrade Certification Mark is available in the marketplace.