Confectionery group Mars claims that the lower fat versions of its iconic chocolate bars will go down a treat with consumers.
In September, the company is going to launch Mars, Milky Way, Snickers and Topic bars which contain 15% less saturated fat than their originals.
The company stated that it cost them £9m as well as five years to arrive at this "technical breakthrough".
It is claiming that the lower-fat producs taste exactly the same as their originals.
The lower fat treats will be a welcome treat for any dieter, especially at the end of an evening.
This move on the part of the company is welcome, especially after the introduction of new Food Standards Agency guidelines set in early 2010 which recommended that manufacturers lower the amount of saturated fat in chocolate confectionery by a minimum of 10 per cent by the end of 2012.
Mars asserted that its new range is going to remove at least 600 tons of saturated fat per annum from the UK diet .
However, it accepts that there is a long way to go prior to this being a healthy option. Mars confirms that chocolate is just that, chocolate, and is a treat. Hence, it needs to eaten alongside an active lifestyle and a balanced diet .
Lower Fat Mars A Treat for Any Dieter
Thu, 26 Aug 2010
Recommended linksHow to lose weight and keep it off
Nutrition and a healthy diet
Diet problems and treatments
Types of fats
Weight loss products
The Diet Shop
The Diet Plate
Low Fat and Low Carb Diets Are Equally Effective
Pregnant Mothers Fatty Diet Unhealthy for Baby
Low Fat Diet Does not Mean High Cholesterol Levels are Controlled
Excessive Fat Can in your Diet can Make you Breathless
Burn Your Fat with Chilli Peppers
High Fat Diet during Pregnancy Places you at Risk of Cancer
Swapping Unhealthy Fats for Good Ones Lowers Heart Attack Risk
Good Fat Lowers Risk of Heart Problem by a Fifth
Low Fat Low Carb Diets Can Prevent Heart Attacks
High Fat Diet Raises Risk of Women Getting Strokes
High Fat Diet Increases Inflammation in the Colon
Fatty Foods Injurious to Health and Immune System
Western Diets Make You Fat
Low Fat Diet Can Lift Your Spirits
Low Fat Diet Beneficial for Women
Is Exercise Just a Fat Lot of Good for Weight Loss
High Fat Diets Lead to Multiple Problems
Mediterranean Diet Comes First in Low Fat Diets for Diabetics
Healthy Fat Related to Bowel Disease
Low Fat Dairy Helps Reduce High Blood Pressure
Warning Regarding Saturated Fat
Vegetarian low-fat diet increases quality of life