Numerous diet television programmes as well as diet books in Japan have proclaimed bananas to be the new superfood for weight loss .
Banana sales have increased by 70% in the last week alone in certain supermarkets, with prices rising and importers rushing to buy more bananas.
One of Japan’s diet television programmes claimed that eating only bananas and drinking water at room temperature for breakfast and eating whatsoever for the rest of the day assists weight loss.
The “Morning Banana Diet ” has ensured that bananas are in short supply throughout Japan as it has caused a rush on supermarkets throughout Japan for the fruit.
Hitherto, the diet has lasted for nearly four months.
Japan is a faddish dieting country, where diet crazes are known to sweep the nation relatively frequently. In 2007, fermented soybeans became a nationally sought after food when it was claimed to be a weight loss food.
Only when there was a national press campaign to state that fermented soya beans did not help weight loss did the nation come to its senses.