Women do not last more than 19 days on diets prior to returning to eating fatty foods.
Researchers discovered that a typical woman attempts to reduce her calorific intake thrice a year.
An average diet lasts just 19 days with crisps, chocolates and wine being the most common temptations to break their resilience.
Every attempt at dieting costs on average £161.75; this is spent on magazines, gyms, slimming clubs as well as exercise clothes.
Women do wish to try and lose weight . Maintaining a rigid diet for a length of time is difficult.
Therefore, it is healthier and easier long term to introduce a more achievable routine which involves frequent exercise and healthy eating.
It is better to make slow and steady changes in your lifestyle of lasting benefit than to start expensive diets and unattainable fitness regimes.
The average amounts women spend on diets are £6.06 on fitness books and magazines, another £10.86 on specialist slimming clubs.
Moreover, average amounts spent on gym memberships are £18.90 and £18.98 on exercise equipment .