Women state that images of celebrity mothers who get back to pre birth weight after giving birth are placing increasing pressure on ordinary mothers to follow their example.
In a recent survey, 60 per cent of mothers stated that they feel pressurised in terms of weight loss due to the celebrity culture.
At present maternal obesity rates are soaring.
Mothers have urged NHS-funded antenatal classes to address weight loss and weight management. However, the Royal College of Midwives has emphasised that overstretched midwives frequently do not have enough time to offer dietary advice regarding healthy eating and weight management advice.
In the past few years, Katie Holmes, Angelina Jolie and Nicole Kidman have been photographed a few just weeks after giving birth, upon losing every pound of their baby weight.