Coke Zero Scores Top Marks

Research into soft drinks has found that Coke Zero scores top marks, after Diet Coke.
Drinks giant ,The Coca-Cola Company, has disclosed soft drinks research which shows that its Coke Zero range, which this year celebrates its fifth birthday.
The results show that Coke Zero has scored double-digit sales gains in the last five years.
Out of 350 brands of beverage launched since 2001, Coke Zero has been one of six to achieve more than one per cent market share and the sole product to sustain this hold.
2005 saw the launch of Coke Zero which met consumer demand for the authentic coke flavour, with zero calories .
Due to amusing ad campaigns, the brand made a strong connection with young adult males.
Moreover, it looks like it will continue its growth.
The brand has been so successful as it filled a gap for an underserved consumer, that is, young adults, particularly males, who were seeking the Coca- Cola taste with zero calories.