Michael McIntyre is thought to be trying to lose weight with the help of a bespoke diet service that charges customers around £60 a day for meals.
The comedian is said to have turned to Pure Package in an on-off attempt to shift some weight over the last two years, which is likely to have set him back around £45,000, the Daily Mail reports.
Instead of consuming 2,500 calories a day, which is the healthy average for a man, McIntyre has been living off 1,700 calories in the run-up to gigs and other public appearances, when he wants to look his best.
According to Pure Package owner Jennifer Irvine, the dieting option offered by the company is not “faddy” and previous customers include sensible celebrities like Lily Cole and Erin O’Connor.
She was quoted as saying: “It’s not a silly lemon juice plan or anything like that. A lot of the models we get coming to us are intelligent people who have long-term careers.”
In 2010, the star undertook intense training that saw him lose two stone and his other methods for slimming down have included cutting out carbohydrates and reducing his alcohol intake.