Veganism has long been the subject of jokes. However, times have certainly changed as veganism has become an extremely popular lifestyle choice. Over 3.5 million people in Britain alone identify as vegan, so plant-based living has certainly taken the mainstream by storm. Yet, how did a once mocked subculture become such an established industry?
An Increasing Trend
Since 2012, Google searches for the word “veganism” have steadily increased. This trend appears to coincide with the rise of Instagram. In 2010, the photo sharing app was launched exclusively for iOS. However, after a version for Android was released in 2012, Instagram became much more widely used. Today, over 800 million people use the app indicating that the public highly value the photo-based platform.
Veganism Goes Digital
Instagram is certainly a significant factor in the mainstream rise of veganism. Being able to see aesthetically pleasing, plant-based food creates intrigue. The platform is extremely personal, therefore relatable posts can be created that motivate people to try the food for themselves.
What’s more, seeing food that people might find daunting or alienating as part of someone’s daily diet makes it appear much more normal. Removing misconceptions about veganism has certainly made it much more popular. Social media has allowed people to convey that their plant-based food can be satisfying, rather than the stereotype of being entirely bland.
For anyone who aims to venture into the world of veganism, there is a wealth of information available on social media. The vegan community are extremely active online. Their dietary choices are often fuelled by their fundamental beliefs. As a result, they will often want to share their passion with others and find more like-minded people.
Furthermore, plant-based businesses have been able to promote their products and services effectively. Doing so has enabled vegans to easily find places to eat where the menus are easily accessible, and they don’t have to sift through lists of food that they are unable to eat.
The rise of social media has certainly contributed to the mainstream popularity of veganism. Plant based diets can be conveyed as colourful and abundant by the people who live that lifestyle. This level of communication will continue to expand as more people become influenced by what they see online.