Morrisons launches Christmas advert with food waste in spotlight

Morrisons launches Christmas advert with food waste in spotlight

The big supermarkets have all revealed their Christmas adverts for 2019 featuring a line-up of festive foods and treats.

This year Morrisons decided to do something different. Instead of a big showy ad campaign for the festive period, they chose to focus on how their staff are helping fight food waste.

Community Champions

The idea for an alternative festive ad was thought up by two Morrisons employees, Pam Abbott and Bev Kelly from Wakefield. The pair, known as Community Champions, wrote the script as well as starring in and directing the advert.

The film shows Abbott and Kelly delivering food from the supermarket, including mince pies and carrots to a street kitchen in Wakefield as part of an initiative to reduce food waste. Ultimately, the local community benefits and the supermarket reduces the amount of food, that is still good, from being wasted.

The UK wide project has been in operation for the last three years. During which time Morrisons has given away over five million products that have helped local communities instead of ending up in landfill.

Abbott and Kelly said about the film, “Every day Morrisons Community Champions up and down the country work to help their local neighbourhoods. We thought this film would help to show our year-round food donations. We also hoped to remind people that Christmas is a time for kindness and giving – especially to those who are struggling most.”

Magic Food Boxes

In addition to donating food to street kitchens in local communities, Morrisons also offer ‘magic boxes’ of food through an app called Too Good To Go.

The app is all about letting people pick up food from restaurants and other such places at low prices.

Morrisons is the first supermarket to trial the app with only 80 of their shops taking part so far. Shoppers can buy a ‘magic box’ of food for as little as £3.09. However, you must be quick to get one as there are only a few boxes each day and it depends if your local Morrisons is taking part in the trial.

The boxes can contain any combination of food, you don’t know what you’ll get. All the food is in date but about to expire. Some to of those who have received their boxes have frozen it, cooked it and even shared it out.

If you’d like to try and buy a ‘magic box’ from Morrisons, download the app from the app store, create an account and search for Morisons to see if a local branch is taking part. Items are paid for online through PayPal and you pick a slot to collect the goods.

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