Morrisons launches Christmas advert with food waste in spotlight

The big supermarkets have all revealed their Christmas adverts for 2019 featuring a line-up of festive foods and treats. This year Morrisons decided to do something different. Instead of a big showy ad campaign for the festive period, they chose to focus on how their staff are helping fight food waste. Community Champions The idea for an alternative festive ad was thought up by two Morrisons employees, Pam Abbott and Bev Kelly from Wakefield. The pair, known as Community Champions, wrote the script as well as starring in and directing the advert. The film shows Abbott and Kelly delivering food from the supermarket, including...