According to reports in the diet news, a new study indicates that diet-sized portions of food could actually prompt the dieter to eat more. Popular amongst people looking to lose weight, not to mention children looking for smaller portions, the research suggest that this type of packaging could be counterproductive.
Consumers could be tricked into thinking that they can eat more of the food due to the smaller package. The research team, whose study was published in New Scientist magazine, gave different sized bags of crisps to 140 students. The research was conducted by a team at Tilburg University in Holland.
The professor of marketing who led the study, Rik Piters, reportedly commented: "Some may truly want to help consumers (with these products) – although our results suggest they won't. Some may want to prevent lawsuits by showing it's not their fault consumers are overweight . Or they may know this happens, and want to look good while selling more of their products, at a higher profit."
Diet-size may mean more eating
Thu, 03 Jul 2008
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